ABOUT
HOUSE OF SWEDISH GRACE
The Swedish Grace movement marked a crucial moment in design history. Our mission is to preserve its heritage and protect its legacy. We are committed to promoting its beauty to the world.
With over 100 years of cultural influence, we believe Sweden’s lesser-known Art Deco movement should be rightly celebrated. That’s why we created an exclusive network of dedicated Swedish Grace brands, destinations, and cultural experts.
They come together on our platform to share their knowledge and to allow those intrigued by Swedish Grace to learn more about its impact and modern iterations.
United by a love for timeless design, we share stories, insights, and cultural experiences that we know our passionate community will appreciate.
Together, we’re keeping the principles of Swedish Grace alive while reinvigorating an international love for Sweden and a newfound respect for its culture.
We represent the very best in Swedish design and only partner with world-class voices that reflect the timeless elegance of Swedish Grace.
We meticulously vet every collaborator to ensure excellence.
A note from our founder
“At House of Swedish Grace, our vision is to spark a new wave of global excitement around Sweden.
Unlike traditional tourism channels, our niche platform offers creators and brands a trusted stage and gives discerning travellers inspiration to discover Sweden’s design legacy and contemporary spirit.
We are dedicated to maintaining Swedish Grace’s legacy for the next hundred years and hope to introduce its beauty to millions more design enthusiasts from around the world.”
Anna Johansson