Platform dedicated to showcasing Sweden as a premier destination for design and travel experiences
Inspired by timeless legacy of Swedish Grace style, our portal bridges Sweden’s rich design heritage with contemporary innovation and spotlight on creators, artists and brands. Celebrating the essence of Swedish Grace, the platform offers a curated journey into the country’s most inspiring design, culture and experiences.
Dive Into the World of Timeless Elegance: Discover Swedish Grace and Stories about Architects, Designers and Brands.
The visionary behind Swedish Grace. The master architect whose bold vision and refined sensibility shaped the very essence of Swedish Grace. Asplund’s iconic creations-most notably the Stockholm Public Library and the Skandia Cinema-embody a seamless blend of classicism and modernism, transforming everyday spaces into timeless works of art. His pioneering spirit and dedication to beauty, function and place continues to inspire all who seek the soul of Scandinavian design.
Gunnar Asplund (1885–1940) stands as one of Sweden’s most influential architects, renowned for guiding the transition from National Romanticism and Nordic Classicism to modernism in the early 20th century. Educated at the Royal Institute of Technology and deeply inspired by his travels across Europe, Asplund’s work is celebrated for its clarity, humanism, and sense of place. From the luminous rotunda of the Stockholm Public Library-an icon of the Swedish Grace movement-to the tranquil landscapes of Skogskyrkogården, a UNESCO World Heritage site, Asplund’s legacy is woven into the fabric of Swedish culture and design. His architecture invites the curious explorer to experience spaces where history, innovation, and artistry meet.
Estrid Ericson, a pioneering Swedish designer and visionary entrepreneur, transformed the world of interiors with her founding of Svenskt Tenn in 1924. Originally trained as a drawing teacher and tin artist, Ericson’s creative flair and entrepreneurial spirit quickly made her a central figure in 20th-century Swedish design. Her signature approach-blending the simplicity of modernism with playful, patterned textiles and eclectic decorative objects-set a new standard for refined yet livable spaces. Through her collaborations with leading artists and architects, most notably Josef Frank, Ericson established Svenskt Tenn as a hub of innovation and elegance, shaping what is now recognized globally as Swedish Modern. Her legacy endures in the vibrant, ever-evolving interiors she championed, inspiring generations of curious explorers and lovers of design to embrace both tradition and bold creativity in their own homes.
Anna Petrus, a pioneering Swedish sculptor and designer, left an indelible mark on Scandinavian design with her bold artistry and innovative spirit. Best known for her collaboration with Svenskt Tenn in the 1920s, Petrus transformed everyday objects into icons of Swedish Grace, infusing pewter and cast iron with her distinctive lion motifs and striking decorative flair. Her work, showcased internationally at the 1925 Paris Exhibition, brought new life to traditional materials and set a new standard for elegance and originality in functional art.
Founded by Estrid Ericson in 1924, Svenskt Tenn began as a small pewter workshop in Stockholm and quickly evolved into one of Sweden’s most iconic interior design stores, playing a central role in shaping the Swedish Grace movement.
Ericson’s vision was to make contemporary pewter art accessible to a wider public, but her entrepreneurial flair and talent for collaboration soon transformed Svenskt Tenn into a creative hub for some of the era’s most influential designers, including Anna Petrus, Nils Fougstedt, and later, the celebrated architect Josef Frank.Under Ericson’s leadership, the store became synonymous with a unique blend of functionality, artistic expression, and colorful elegance-qualities that defined Swedish Grace and set it apart from other European design movements of the 1920s.
Today, Svenskt Tenn’s legacy endures in its flagship store on Strandvägen, where Ericson’s passion for craft and innovation continues to inspire new generations. The store remains a living showcase of Swedish Grace, offering meticulously curated collections of furniture, textiles, and decorative objects that celebrate both tradition and bold creativity. Through its ongoing commitment to quality, collaboration, and timeless design, Svenskt Tenn stands as a testament to Estrid Ericson’s original vision and the enduring appeal of Swedish Grace in contemporary interiors.
A passionate advocate for artisanal methods
Carl Malmsten (1888–1972) was a pioneering Swedish furniture designer, architect, and educator renowned for his devotion to traditional Swedish craftsmanship and his influential role in shaping 20th-century Scandinavian interior design. Malmsten’s career took off after he won both first and second prize in the 1916 competition to design furniture for Stockholm City Hall, a breakthrough that led to prestigious commissions for public and royal interiors, including Ulriksdal Palace and the Stockholm Concert Hall.
Swedish architect, city planner, and designer, recognised as one of the foremost advocates of functionalism in Sweden. Educated at the KTH Royal Institute of Technology in Stockholm, Åhrén’s early career included significant collaborations, such as with Estrid Ericson’s Svenskt Tenn, where he designed interiors and furniture that blended modernist ideals with Swedish craftsmanship. His work won international acclaim, including a gold medal at the 1925 Paris Exposition.
the quintessential destination for sweden’s culture, style, heritage
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The portal and gateway to refined aesthetics and cultural richness stemming from the style of Swedish Grace, Sweden’s golden era from 1915 to 1930 and leaving footprints to this day.
The only portal with high quality brands and resources tied to Swedish Grace design movement. Curated for a design savvy sophisticated audience.
All content, contributors and resources are carefully vetted to ensure alignment with the timeless elegance and principles of Swedish Grace.
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News, events, galleries and unique storytelling by Creators. Creators of House of Swedish Grace are adding content to build up comprehensive repository with resources tied to Swedish Grace.
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This decade: Celebrating 100 years of Swedish Grace
Explore: The legacy of Swedish Grace style
Totême continues the legacy of Swedish Grace by embodying the timeless elegance, refined craftsmanship, and minimalist sophistication that define Sweden’s design heritage. Founded in 2014 by Elin Kling and Karl Lindman in Stockholm, Totême creates emblematic wardrobe staples that blend modern sensibilities with a deep respect for materiality, shape, and function-hallmarks of the Swedish Grace tradition. With its curated collections and thoughtful approach to style, Totême honors the balance of beauty and practicality, offering a contemporary interpretation of classic Scandinavian aesthetics that resonates with today’s discerning, curious explorer.
Brudnizki is known for his richly detailed, often extravagant interiors that defy the minimalist stereotype of Scandinavian design, instead embracing bold colors, vintage influences, and luxurious materials to create spaces full of personality and narrative. His work draws inspiration from neoclassical architecture, Art Deco, and Swedish Grace, blending historical motifs with contemporary flair. In 2015, he co-founded And Objects, a product design studio whose collections pay homage to Swedish Grace while reinterpreting its forms and materials for a modern audience.
From Concert Hall to City Hall: Swedish Grace and the Nobel Prize Connections
Latest updates: Swedish Grace in the news
In spotlight: Designers, events, exhibitions and much more
Swedish Grace is a term that refers to the refined aesthetics and cultural richness of Sweden’s golden era from 1915 to 1930. This period is characterized by a blend of timeless beauty and modern sensibility, making it a significant chapter in modern design history. The Swedish Grace style emerged as a reaction to the ornate and overly decorative styles of the late 19th century, favoring simplicity, functionality, and a particularly refined sense of elegance.
The movement drew inspiration from Nordic Classicism, incorporating elements of neoclassical design while embracing modernist principles. This unique combination resulted in a style that is both sophisticated and accessible, with a focus on clean lines, geometric forms, and a restrained color palette.
Today, Swedish Grace is more than just a design style from the past. It is the cultural heritage of Sweden and reflecting our artistic and architectural achievements. The enduring appeal of Swedish Grace is evident in the renewed interest in both original pieces from the 1920s and their reinterpretation in contemporary interiors. Collectors and designers alike continue to seek out works from this era, drawn by their timeless craftsmanship and sophisticated simplicity. Modern brands and design studios actively incorporate Swedish Grace elements into their projects, blending classical elegance with contemporary functionality and thus ensuring the style’s continued relevance.
Swedish Grace’s influence remains visible in architecture, furniture, glasswork, and decorative arts, serving as a testament to Sweden’s ongoing commitment to blending tradition with innovation. The style’s revival in modern design and the popularity of historical pieces affirm its status as a timeless and enduring legacy, seamlessly connecting Sweden’s rich past with its creative present.
